the information resulting from the systematic analysis of both events occurring within the artificial reality and of the device being used to create the artificial reality.

Virtual reality analytic metrics are therefore often divided into two groups:

Scene metrics:

– Event Zones
Gaze Heatmaps
– User Paths
– Item Engagement

Device metrics:

– Performance
– Teleportation Events
– User Comfort
– Hardware Data
– HMD Collision with World
– Controller Collision with World
– Button Presses

Implicit in VR is the fact that everything – without exception – that occurs in VR is tracked.1

1. Kelly, K. (2016) The Inevitable. Penguin. Pg 230.

Example VR Analytics Providers

Cognitive VR

Recommended Listening

Voices of VR by Kent Bye
#466: VR Analytics for Playtesting & Optimization with Cognitive VR